Project

2024-2025

Classin Intellispace

Classin Intellispace turned a set of classroom hardware and digital teaching tools into a clearer solution narrative, connecting spatial design, classroom furnishing, dual-board teaching, and pedagogy into one market-facing category.

The positioning directly supported partnerships with flagship institutions including Nanyang Technological University, Peking University, Tsinghua University High School, Fudan University High School, and other leading K-12 and higher-education institutions, as well as top tutoring companies across six countries. It also helped secure exclusive provider relationships with major industry partners such as Steelcase, and contributed to continued triple-digit growth in hardware revenue across FY24 and FY25.

The solution's influence later appeared in competitor messaging, especially in classroom solution naming, the shift from product-listing to pedagogical explanation, and specific toolkit components such as the dual-board setup.

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